HomeVestors | We Buy Ugly Houses

Refining brand identity for a national home buyer

Refining brand identity for a national home buyer

Client

HomeVestors | We Buy Ugly Houses

Info

HomeVestors, a national home-buying company, needed differentiation between their spin-off company, We Buy Ugly Houses. I developed buyer personas, defined a distinct brand voice, and created copywriting SOPs to ensure independent, consistent messaging across all channels.

HomeVestors, a national home-buying company, needed differentiation between their spin-off company, We Buy Ugly Houses. I developed buyer personas, defined a distinct brand voice, and created copywriting SOPs to ensure independent, consistent messaging across all channels.