Bonchon

Cooking up a content strategy for a restaurant franchise

Cooking up a content strategy for a restaurant franchise

Services

Content Strategy

Client

Bonchon

Info

Bonchon, a global Korean fried chicken restaurant brand, needed a dedicated blog space to serve both customer-facing and franchisee-facing audiences across their websites. I developed the content strategy and wrote for each blog space to ensure clear audience segmentation and consistent brand voice.